Aaron Moore
Video Production Lead @Solid Solutions
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WORK HISTORY
Video Production Lead @Solid Solutions
Warrington, GB
Built the video function from the ground up, growing from a single hire to leading a cross-continental team across the UK, Canada, and the US, producing over video assets annually.Inherited a channel with ten years of flat growth. Implemented a content strategy, production infrastructure, and publishing framework that grew daily YouTube views by over 5x, now regularly peaking above views per day.Developed a full-funnel, multi-stakeholder video strategy mapped to a complex B2B sales cycle. Long-form technical content for end users, presales-ready assets for managers and decision makers, and sharp executive-level content for C-suite. Every format designed to arm sales with something useful.Oversee content across six business divisions, each with distinct audiences, from high-volume applications content to ultra-niche enterprise audiences where a single video can influence a seven-figure decision.Built a production infrastructure and team culture where quality decisions are made consistently without requiring sign-off on everything, freeing the function to scale without losing standards.Partnered with subject matter experts across engineering and technical disciplines to make complex, high-value content genuinely watchable and commercially useful.
EDUCATION
Bilborough College
Media Studies | ICT | Biology | Accounting
University of Sunderland
Broadcast media production, Media
SKILLS
ABOUT AARON MOORE
I build video functions. Not just teams. The whole thing. Strategy, process, people, and output.When I joined Solid Solutions in 2019, the video function was in its infancy. Enthusiastic people doing their best with limited production infrastructure, no defined workflows, and technical content being created without creative oversight. The foundation was there. The architecture wasn\'t.Today I lead a cross-continental team spanning the UK, Canada, and the US, producing over video assets annually across YouTube, webinars, social, self-paced training, and internal communications, for six business divisions each with their own audiences and commercial needs.The YouTube channel tells part of the story. It existed for ten years before I arrived. The growth curve changed when I did.My specialism is technical and engineering content, making complex, high-value subject matter genuinely watchable and useful. In one of the most technically demanding content niches in B2B, our channel has grown from a standing start to consistently competing with channels ten times our size in daily views.Most B2B video aims at a single audience and hopes it lands. In complex, high-value sales cycles that\'s not enough. My approach is to identify the real problem, find the pain point, and build content that works at every level of the buying chain. Long-form technical content for the people who\'ll actually use the product. Presales-ready assets for managers and decision makers. Sharp, clear hits for C-suite. Every format deliberate. Every asset arming sales with something useful.If you\'re building or scaling a video function and need someone who\'s done it from scratch, let\'s talk.
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