Aaron Knisley

Business Development Manager - Channel Partners @Kitchen Brains

Stratford, CT, US

Charged with managing North American Retail Sales Operations, I focus on developing and executing comprehensive Go-To-Market strategies tailored to SaaS and IoT connected hardware products. Utilizing my expertise, I cultivate strategic partnerships with key stakeholders to propel sales expansion across end-users, chain retailers, and dealers. Additionally, I spearhead the evaluation and recruitment of manufacturer representatives, alongside the development and negotiation of channel partner programs, encompassing discount structures, rebates, marketing initiatives, and freight programs. Equipped with a profound comprehension of market dynamics and a track record of achievements, I excel in orchestrating successful product launches and driving revenue optimization within the retail industry.

Capital University

Bachelor of Arts (B.A.)