Aaron Kenedi

About Aaron Kenedi

I launch, lead, and scale editorial and content-focused organizations.For more than 25 years, I’ve helped legacy media brands, publishers, and experience-driven companies modernize their voice, scale their audiences, tell more compelling stories, and build content systems that actually drive business results. My work covers editorial leadership, brand strategy, audience growth, and emerging creative technologies — including the practical integration of AI into content operations.I’ve served as Editor in Chief, editorial director, and creative leader across books, audiobooks, magazines, digital media, brand ecosystems, and live experiences. I’ve rebuilt legacy titles, launched new platforms, created revenue-aligned editorial programs, and built multidisciplinary teams that move fast and efficiently.What differentiates my leadership:• I don’t just make content, I design and build content engines• I balance editorial integrity with audience and business goals• I turn brand voice into scalable systems across platforms• I integrate AI tools to accelerate production while protecting quality and originality• I build teams that are sharper, faster, and more confident in their actions and instinctsSelected impact areas:• Reinventing legacy media brands for digital audiences• Launching platforms that extend editorial into events and community• Scaling publishing operations to support high-volume production• Building narrative and content divisions from the ground up• Aligning storytelling with audience growth, partnerships, and revenueI excel when an organization needs to evolve, helping to clarify its voice, modernize its operation, and create a sustainable, high-performance content model.

Experience

1. Editor in Chief

   Arootah

   Aug 2025 — Present · NY, US

   Drive the editorial vision at Arootah Publishing, focusing on personal growth and wellness content. • Collaborate with cross-functional teams to produce books, audiobooks, and newsletters. • Leverage AI platforms to enhance messaging and optimize key performance indicators. • Mentor a diverse team of editors, designers, and project managers to achieve high-quality outputs.

Education

• University of Delaware

  Exchange program, English Literature

  1990 — 1991

• California State University, Chico

  Bachelor's degree, Journalism

  1987 — 1992

Skills

• Photography
• Illustration
• Graphic Design
• Branding & Identity
• Indesign
• Photoshop
• Editorial
• Adobe Creative Suite
• Magazines
• Social Media Marketing
• Editing
• Copywriting
• Social Media
• Copy Editing
• Layout
• Typography
• User Experience
• Content Strategy
• Concept Development
• Illustrator
• Art Direction
• Creative Direction