Aaron J. Schopp

About Aaron J. Schopp

I am a communications leader, strategist, and influencer with more than 15 years of experience leveraging language, design, and story to engage diverse audiences, motivate teams, collaborate with partners, and inspire stakeholders. As the Assistant Vice President of Communications & Marketing for the Columbus Metropolitan Housing Authority (CMHA), I highlight the fundamental value of affordable housing by thoughtfully and strategically producing content that educates, informs, and inspires, collaborating closely with marketing teams and media outlets nationally and across Ohio. This intentionality, insight, and innovation has expanded CMHA’s reach and influence throughout Ohio and nationwide.I lead strategic communications that shape public perception, elevate purpose-driven missions, and drive organizational growth. With 15+ years of experience across public-sector and community-focused industries, I’ve built and led integrated teams of writers, creatives, videographers, and agency partners to transform how people see affordable housing—and the people it serves.Led a complete evolution of the agency\'s communication practices, marketing strategies, and brand standards - modernizing how the agency engages stakeholders and tells its story. My work focuses on authenticity, human-centered storytelling, and data-informed strategy to engage stakeholders, influence opinion, and build lasting trust.KEY ACHIEVEMENTS:• Repositioned CMHA’s brand identity to align with values of equity, dignity, and opportunity—improving media sentiment and stakeholder engagement across Ohio and beyondLed a full-scale redesign of website, transforming it into a modern, accessible, and user-centered platform that better reflects the agency’s mission and improves the experience for residents, partners, and the public• Built and led a cross-functional internal and external creative team, including CMHA’s marketing agency of record, to produce high-impact campaigns across digital, social, video, and earned media• Secured extensive regional earned media coverage, contributing to increased visibility, public trust, and partner investment in affordable housing initiatives• Spearheaded executive communications strategy for CMHA’s President & CEO, supporting thought leadership, advocacy, and media relations efforts• Developed and implemented a crisis communications framework that safeguarded the agency’s reputation during sensitive public issues and high-stakes scrutiny

Experience

1. Assistant Vice President of Communications & Marketing

   Columbus Metropolitan Housing Authority

   May 2024 — Present · Columbus, OH, US

Education

• The Ohio State University

  Bachelor of Arts - BA, English Literature & Creative Writing

  2008 — 2013