Aaron Kraft

About Aaron Kraft

CPG brands are spending more on retail media than ever across Amazon, Walmart, Instacart, Target,and Whole Foods. But most can\'t tell you what\'s actually working.Budgets are fragmented. Reporting is siloed. But nobody can answer where the next dollar should be best spent.That\'s the problem we\'ve spent the last several years solving. At Fluenti Commerce, we partner withbetter-for-you CPG brands to build and manage their retail media programs across every major platform.Not as a vendor running playbooks - as a strategic partner that treats your ad dollars like our own.A few recent examples of what that looks like- Grew a multi-brand CPG portfolio to $85.6M in annual Amazon revenue (+21.6% YoY)- Scaled a single brand\'s revenue 252% while cutting cost-per-sale by 64%- Improved ROAS by 41% and drove $2.4M in incremental ad sales on a flat budgetWe work with brands in supplements, protein, hydration, functional snacks, and other BFY categorieswhere seasonality, Subscribe & Save, and omnichannel presence actually matter.Always happy to compare notes on what we\'re seeing across CPG retail media.

Experience

1. Growth Strategist

   GROWTH SHOP

   Jan 2025 — Present · San Diego, CA, US

   At Growth Shop we scale direct-to-consumer brands. Our fundamental belief is that businesses can be scaled rapidly, highly profitably and with the team enjoying every moment of the journey. Getting there requires extraordinary people, processes that enhance vs inhibit and a strategy that means we’re building winners from day one.

Education

• Lincoln Christian University

  Bachelor’s Degree, Intercultural Studies

  2008 — 2012

• Terra.do

  Fellow : Climate Change : Learning for Action

  2024 — 2024