Aaron Gershman
Vice President, Creative Advertising Motion Picture Group @Lionsgate
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WORK HISTORY
Vice President, Creative Advertising Motion Picture Group @Lionsgate
Head of Creative for Multi-Platform and Library Content; overseeing AV, Print, and Digital for a team of 12. Lead 360° life-cycle campaigns from Theatrical to Streaming to Packaged. • Help drive more than $200MM in catalog revenue year-over-year • Led Lionsgate Home Ent to more Clio nominations and wins than any other studio from 20••••22 • Winner of Best Key Art at the HMM Awards 2021 and 2019 • Oversaw massive creative campaigns for John Wick, Knives Out, FALL, and hundreds of other titles in addition to creative for a catalog • Created industry-leading steelbook strategy that led to unprecedented growth in units sold—long after the supposed death of packaged media
SKILLS
ABOUT AARON GERSHMAN
Creative Director and team leader with nearly two decades of experience building 360…
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