Aaron Dus
Chief Strategy Officer (CSO) / Chief Marketing Officer (CMO) at Baldies Inc.
- Role
- Lego Serious Play Facilitator at the LEGO Group
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Aaron Dus
Empower global brands to identify opportunities to understand, influence, and impact consumers across devices and platforms. My goal is to collaborate with today’s leaders to differentiate themselves in their competitive space and create a vision for an innovative brand experience. EXPERTISE Marketing - Digital advertising and shopper marketing via omnichannel communications - Actionable consumer insights, customer segmentation and journey mapping - Develop and execute consumer digital strategies and social media strategies across the agency Strategy & Innovation - Organizational and innovation strategy - Business development and brand positioning - Facilitate strategic business planning and creative brainstorms with clients and partners Anthropology - Cultural anthropology, ethnography and qualitative/quantitative research - User experience research, design thinking and strategic foresight - Shop-along, persona development and behavioral/shopper psychology PRIMARY INDUSTRIES SERVED - Technology, financial services, retail, luxury, CPG, and food and beverage
Experience
Lego Serious Play Facilitator
Jan 2009 — Present
LEGO Serious Play is a proprietary process designed by LEGO to maximize creative problem-solving and innovation through highly interactive activities. Facilitated workshops- Mine for insights - Brainstorm new ideas or products - Sharpen decision-making and problem-solving - Improve team dynamics
Education
University of Hawaii at Manoa
BA, Anthropology, Botany, and Marine Sciences
2000 — 2003
University of Auckland
MA, Anthropology
2003 — 2005
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