Aaron Daniel

CEO and Founder @Elite Sports Uk

Coventry, GB

As CEO & Founder of ELITE Sports UK, I’m passionate about creating opportunities for people of all ages to move, grow, and thrive through sport, education and outdoor adventure.In 2018, I launched Pools to Schools™, the first initiative in the UK to deliver temporary above ground swimming pools directly to schools making swimming accessible where traditional facilities were out of reach. What began as a simple idea to remove barriers has grown into a nationwide model now being replicated across the UK, helping thousands of children learn to swim safely and confidently.Through ELITE Swimming, ELITE Sports UK and partnerships with schools, local authorities and communities, we’re redefining how sport and leisure are delivered, ensuring quality, accessibility and genuine impact at every level.My vision for ELITE Sports UK is clear: to raise standards, inspire participation and make sport accessible for everyone, while continuing to innovate and challenge the norms of traditional facility management and education delivery.Driven to create lasting impact through innovation, accessibility and a genuine love for