Aaron Dahlstrom

About Aaron Dahlstrom

I’m a mission-driven, audience-focused Inbound marketer with 10+ years of experience in content creation, funnel optimization, and campaign strategy. With a skill set that spans Brand, Product, and Growth, I excel at understanding the customer journey and aligning thoughtful, meaningful content experiences that build trust and deliver results. EMPATHY-FIRST LEADER: I foster trust and mutual respect through clear, honest communication to build cross-functional teams capable of tackling complex challenges and driving innovation. INBOUND EVANGELIST: I create high-value content that helps current and future customers understand how products and services benefit them. MISSION-DRIVEN: The companies and brands I admire most are those that have a clear vision and mission. They deeply understand their customer, creating products that delight and inspire. LIFELONG LEARNER: My superpower lies in bringing together a broad range of skills and ideas to creatively solve modern marketing challenges. I completed Seth Godin’s altMBA program in 2022 to level up my leadership skills and double down on empathetic, generous marketing practices.SKILLS:Marketing operationsKPIs & metricsCampaign managementWeb analyticsUX & UIContent marketingSearch engine optimizationEmail marketingSocial media managementProject managementMarketing automationGraphic designVideo production and editingAudio production and editingStorytelling

Experience

1. Head of Digital Strategy

   Kimmel & Associates

   Jan 2024 — Present · Asheville, NC, US

   Workflow Optimization: Conducting comprehensive evaluations of current practices to identify and implement enhancements, streamlining operations, and setting new benchmarks for efficiency.Technology Research & Vetting: Proactively researching and assessing new software, automation, artificial intelligence, and other digital advancements to modernize processes.Strategic Development & Roadmapping: Crafting and executing clear strategies and roadmaps for the adoption of new technologies, ensuring that each step towards digitalization aligns with overarching business goals.Performance Metrics: Implementing and tracking key performance indicators and metrics to monitor the return on investment of digital initiatives.Cross-Departmental Collaboration: Working in tandem with various departments and stakeholders to ensure that new technologies are seamlessly integrated and fully aligned with the company’s strategic objectives.

Education

• altMBA

  Making a Ruckus

• University of North Carolina Asheville

  Bachelor of Arts, Mass Communication; Multimedia

  2006 — 2009

• The University of North Carolina at Chapel Hill

  Graduate Certificate, Technology & Communication

  2013 — 2014

Skills

• Editing
• Indesign
• Photography
• Blogging
• Research
• Css
• Drupal
• Social Media Marketing
• Wordpress
• Photoshop
• Graphic Design
• Social Media
• Multimedia
• Copy Editing
• Journalism
• Newspaper
• Event Planning
• Adobe Creative Suite
• Microsoft Office
• Video Editing
• Press Releases