Aaron Conrow
Innovation Champion, Product/Brand Management Expert, Cross-Functional Team Lead
- Role
- Innovation Manager, Category Strategy at Kimberly-Clark Professional
- Location
- Akron, OH, US
- LinkedIn followers
- 500 followers
About Aaron Conrow
Seasoned marketing expert experienced in driving profitable growth for diverse categories/brands in new and existing B2B/B2C markets via strong innovation, collaboration and business planning. At ease overseeing/managing highly complex new product initiatives from initial concept through demand generation. Well-versed in development of new claims/positioning as well as new planning processes (e.g. Roadmaps, S & OP). Adept at collaborating with wide range of cross-functional team members and helping team members hone skills/capabilities. Skilled in leading business teams to effectively identify profitable ways to drive short and long-term growth.
Experience
Innovation Manager, Category Strategy
Oct 2024 — Present · US
Manage innovation strategy/planning for KCP’s Wiping Solutions business unit product categories, namely, GeneralClean, PowerClean and CriticalClean
Education
The University of Chicago Booth School of Business
International MBA, Marketing & Finance
Vassar College
BA, Philosophy
Skills
- Management
- Marketing
- Team Leadership
- Collaborative Leadership
- Consumer Products
- Strategy
- E-Commerce
- Product Development
- B2b Marketing
- Product Marketing
- Product Innovation
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Customer Insight
- Product Launch
- Strategic Planning
- Segmentation
- Competitive Analysis
- Market Analysis
- Pricing
- Product Management
- Financial Analysis
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