Aaron Castilla
Chief Operating Officer @Zeeba Automotive Group
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WORK HISTORY
Chief Operating Officer @Zeeba Automotive Group
Lead the Fleet Operations, Fleet Strategy, and Remarketing divisions, overseeing all aspects of P&L, budgeting, strategic planning, operational processes, and technology integration. Report directly to the CEO.
EDUCATION
Wake Forest University School of Business
Master of Science in Business Analytics (MSBA)
Florida Atlantic University
Bachelor of Arts (BA), Business/Corporate Communications
SKILLS
ABOUT AARON CASTILLA
Hi, I’m Aaron Castilla — a fleet strategy, revenue management, and analytics professional with 24+ years of experience in the car rental and fleet management industries, including leadership roles at Enterprise, Hertz, Amazon, and automotive startups.Throughout my career, I’ve built a reputation for turning complex data into actionable strategies that drive efficiency, innovation, and growth. I’m passionate about helping organizations make smarter decisions by leveraging analytics, and I love mentoring teams to reach their full potential. I hold an MS in Business Analytics from the Wake Forest University School of Business, and I’m certified in Tableau, SQL, Excel, and Airline Revenue Management. Whether it’s optimizing fleet operations, leading cross-functional teams, or digging into data to uncover opportunities, I’m always focused on delivering results and continuously learning.Let’s connect if you’re passionate about data, leadership, or transforming operations through analytics!
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