Aaron Cano
Vice President of Analytics @FuturHealth
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WORK HISTORY
Vice President of Analytics @FuturHealth
Huntington, NY, US
Lead FuturHealth’s marketing analytics, customer intelligence, and performance measurement functions. Enabling better decision-making across acquisition, retention, and customer lifecycle programs. Partner with marketing, growth, product and data teams bringing clarity to performance, improvingcampaign effectiveness, and building an insights-driven culture.
EDUCATION
State University of New York at Plattsburgh
BA, Market Research
Clarkson University
MBA
SKILLS
ABOUT AARON CANO
I am an award-winning analytics leader with more than 25 years of developing, enhancing, and managing customer-focused analytics. Experienced at developing data-driven strategies directly contributing to revenue growth. My primary area of expertise is transforming traditional data-driven marketing functions into customer-centric-based strategic assets that contribute to all aspects of the business. Building and coaching best-in-class analytic teams has always been the key to success. I have done this for a variety of consumer businesses, including companies in financial services, e-commerce and multichannel retail. My key success drivers are operationalizing insights, aligning analytics with business objectives. Career focused on leveraging customer insights to put the voice of the customer at the core of decision making. Experienced at using data to generate stories that inform business, finance, marketing, merchandising and operations strategies. Some recent examples include: • Constructing an enterprise-wide Voice of Customer NPS solution providing ability to generate insights & drive growth. These KPIs and insights enable Freshdirect to increase NPS scores from low 50’s to high 60’s directly impacting revenue growth.• Implemented best-in-class personalization solutions across the customer lifecycle. These solutions (acquisition targeting, segmentation, site enhancements, real-time upsell models etc.) led to increasing customer loyalty to over 70%.• Consolidation of traditional multi-source tactical customer acquisition targeting into a strategic segment focused approach increasing response rates by 50%, reducing cost per customer by 30%.Notable personal achievements include receiving a DMCNY Silver Apple lifetime achievement award in 2021 for my contributions to the marketing industry, being selected as 1to1 Magazine 2008 Customer Champion honoree in 2004, and serving as an adjunct professor in the Applied Analytics Master of Science Program at Columbia University School of Professional Studies.
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