Aarika Singh
Customer Assistant @Primark
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WORK HISTORY
Customer Assistant @Primark
Edinburgh, GB
Identified process improvements on the sales floor, enhancing efficiency and customer experience.•Collaborated with team members to achieve targets, demonstratestrong communication, and teamwork.•Proactively addressed challenges in a fast-paced retail environment, showing initiative and adaptability.
EDUCATION
Banasthali Vidyapith
Bachelor in Computer Applications, Computer Science
Heriot-Watt University
MSc Intl Business Management, International Business
ABOUT AARIKA SINGH
I’m someone who enjoys stepping into fast‑moving environments and figuring out how things can work better whether that’s a retail floor, a digital campaign, or a business simulation. My background blends business management, digital strategy, and hands‑on operational experience, shaped through roles across retail, NGOs, and tech‑enabled projects.I’ve led multidisciplinary teams in innovation sprints, accelerator challenges, and competitive simulations, where I focused on building strategies that actually make sense grounded in data, customer insight, and clear execution. At Heriot‑Watt’s Gen‑AI Society, I manage social media strategy and guide a 15‑member team, turning ideas into content that connects.I enjoy working with tools like Excel, HubSpot, Canva, Google Analytics, and generative AI to uncover patterns, improve workflows, and support smarter decisions. What motivates me is simple: solving real problems, building systems that run smoother, and contributing to work that has impact.I am actively seeking opportunities in Digital Marketing where I can apply my skills in content creation, social media management, and campaign strategy. I am passionate about building brand presence, engaging audiences, and learning continuously in the ever-evolving digital space.
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