Arif Islam
Paid Media Strategy, Planning & Buying | Non Profit, Advocacy/Political, B2B, Lead Gen | SEM, Paid Social, Programmatic
- Role
- Media Strategist at Blue State
- Location
- Sterling Heights, MI, US
- LinkedIn followers
- 500 followers
About Arif Islam
Results-driven digital marketing professional with 12+ years of experience in SEO, PPC (Search Ads), Paid Social, and Media Buying/Paid Media within agency environments. Diversified vertical experience including Non Profit, Political/Advocacy, B2B, Lead Gen campaigns. Proven track record of managing and optimizing omnichannel paid media campaigns for businesses of all sizes, including Fortune 100 clients. Expertise in: PPC (SEM), SEO, Paid Social, and Media Buying, driving high ROI and scalable growth in both agency setting and individual client setting as Sr Paid Media Specialist and Associate Media Director. Agency Leadership & Client Management: Experienced in managing digital marketing accounts, client retention, and problem-solving to maximize client satisfaction. Team Leadership & Recruiting: Skilled in hiring and managing remote teams, developers, and digital marketers. Project Management: Proficient in Basecamp, Asana, Slack, and Jira to streamline workflows and improve efficiency. Tech & Tools: Deep knowledge of industry-leading platforms, including SEMRush, BrightLocal, AgencyAnalytics, Google Analytics, and TradeDesk. Certifications: Google Ads (Search & Mobile) Google Analytics Individual Qualification HubSpot Inbound Certification TradeDesk Certifications Passionate about scaling digital agencies, optimizing media strategies, and delivering measurable growth.
Experience
Media Strategist
Nov 2025 — Present · Sterling Heights, MI, US
Education
Notredame College,Dhaka
HSC, Business Studies
2002 — 2004
Eastern University, Bangladesh
Bachelor, Business Administration
2005 — 2009
Eastern University, Bangladesh
Masters, Business Administration
2009 — 2010
Skills
- SEO
- Online Marketing
- Ppc
- Social Media Marketing
- Sem
- Digital Marketing
- Online Advertising
- Lead Generation
- SEO Copywriting
- Web Marketing
- Email Marketing
- Marketing Management
- Client Representation
- Public Relations
- Copywriting
- Social Media
- Advertising
- Marketing Communications
- Small Business
- Brand Development
- Blogging
- International Project Management
- Web Analytics
- Buyer Representation
- Software Project Management
- Smo
- Keyword Research
- Mobile Marketing
- Marketing
- Marketing Strategy
- Search Engine Optimization (SEO)
- Pay Per Click (Ppc)
- Google Analytics
- Management
- Search Engine Marketing (Sem)
- Google Adwords
- Project Management
- Business Development
- Team Management
- Account Management
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