Arif Islam

Paid Media Strategy, Planning & Buying | Non Profit, Advocacy/Political, B2B, Lead Gen | SEM, Paid Social, Programmatic

Role
Media Strategist at Blue State
Location
Sterling Heights, MI, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Arif Islam

Results-driven digital marketing professional with 12+ years of experience in SEO, PPC (Search Ads), Paid Social, and Media Buying/Paid Media within agency environments. Diversified vertical experience including Non Profit, Political/Advocacy, B2B, Lead Gen campaigns. Proven track record of managing and optimizing omnichannel paid media campaigns for businesses of all sizes, including Fortune 100 clients. Expertise in: PPC (SEM), SEO, Paid Social, and Media Buying, driving high ROI and scalable growth in both agency setting and individual client setting as Sr Paid Media Specialist and Associate Media Director. Agency Leadership & Client Management: Experienced in managing digital marketing accounts, client retention, and problem-solving to maximize client satisfaction. Team Leadership & Recruiting: Skilled in hiring and managing remote teams, developers, and digital marketers. Project Management: Proficient in Basecamp, Asana, Slack, and Jira to streamline workflows and improve efficiency. Tech & Tools: Deep knowledge of industry-leading platforms, including SEMRush, BrightLocal, AgencyAnalytics, Google Analytics, and TradeDesk. Certifications: Google Ads (Search & Mobile) Google Analytics Individual Qualification HubSpot Inbound Certification TradeDesk Certifications Passionate about scaling digital agencies, optimizing media strategies, and delivering measurable growth.

Experience

  1. Media Strategist

    Blue State

    Nov 2025 — Present · Sterling Heights, MI, US

Education

  • Notredame College,Dhaka

    HSC, Business Studies

    2002 — 2004

  • Eastern University, Bangladesh

    Bachelor, Business Administration

    2005 — 2009

  • Eastern University, Bangladesh

    Masters, Business Administration

    2009 — 2010

Skills

  • SEO
  • Online Marketing
  • Ppc
  • Social Media Marketing
  • Sem
  • Digital Marketing
  • Online Advertising
  • Lead Generation
  • SEO Copywriting
  • Web Marketing
  • Email Marketing
  • Marketing Management
  • Client Representation
  • Public Relations
  • Copywriting
  • Social Media
  • Advertising
  • Marketing Communications
  • Small Business
  • Brand Development
  • Blogging
  • International Project Management
  • Web Analytics
  • Buyer Representation
  • Software Project Management
  • Smo
  • Keyword Research
  • Mobile Marketing
  • Marketing
  • Marketing Strategy
  • Search Engine Optimization (SEO)
  • Pay Per Click (Ppc)
  • Google Analytics
  • Management
  • Search Engine Marketing (Sem)
  • Google Adwords
  • Project Management
  • Business Development
  • Team Management
  • Account Management

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Arif Islam — Media Strategist at Blue State in Sterling Heights, MI, US | Unifers