Aarefa Matiwala

About Aarefa Matiwala

As the Brand Creative Manager and Marketing Head at Ashth, a pioneering lab-grown diamond jewelry brand, I blend innovation with tradition to redefine luxury. With a keen eye for emerging trends and a deep understanding of luxury marketing dynamics, I craft narratives that resonate with our audience\'s evolving values—sustainability, ethics, and unparalleled craftsmanship. As the Head of Social Media Marketing at Bloomtine LDN, I led and executed the digital strategy for the company\'s online presence and community engagement. I worked with a team of creative and talented professionals to create and deliver content that showcases the company\'s vision and values, and that resonates with the target audience. I am passionate about marketing and the evolving digital consumer landscape. I am currently pursuing an MSc in Digital Marketing at Royal Holloway University of London, where I have gained valuable skills and knowledge in data analysis, consumer behaviour, and digital innovation. I have also participated and won the SAS Digital Challenge, where I pitched a business solution for a company in the energy industry, demonstrating my creativity, collaboration, and problem-solving skills. I am a learner, explorer, and initiator, who strives to make the most out of every opportunity and challenge.

Experience

1. Head of Marketing

   Bloomtine

   Aug 2023 — Present · London, GB

   Bloomtine is a London-based niche and premium women’s jewellery company.• Developed a Marketing Strategy for 2023-24 that optimized platform expenditure, ad placements, and leveraged organic content to effectively reach and target customers.• Executed paid social media ad campaigns with effective copy and visuals that brought about 4x the ‘add to carts’and sales.• Developed a best practices template for platforms and adtypes through effective and constant A/B testing.

Education

• St. Xavier's College

  HSC

• Royal Holloway, University of London

  MSc, Digital Marketing

• Mithibai College

  Bachelor of Arts - BA, Psychology

  2019 — 2022