Aaradhayay Gupta

About Aaradhayay Gupta

Most businesses don’t struggle because of a lack of effort.They struggle because marketing, sales, and operations work hard —but not together.I learned this the hard way.Early in my career, I worked with a growing company that kept increasing marketing spend, launching more campaigns, and chasing more leads — yet growth stayed flat.When I sat with their teams, the problem was obvious:• Leads were handed over too early• Sales didn’t trust the pipeline• Operations spent time fixing avoidable issues• Everyone was busy — outcomes were unpredictableOnce we rebuilt marketing → sales → operations as a single system,costs dropped, execution improved, and revenue stabilised.Since then, I’ve worked across regions and industries —building teams, entering new markets, fixing pre-sales breakdowns,and helping founders move from chaos to clarity.Today, through Sofiology, I work with operating businesses that already have demand —but lack execution alignment.I don’t sell hacks, funnels, or campaigns.I build systems that make growth repeatable.If you’re dealing with stalled growth, leaky conversions, or execution fatigue,we’ll probably have a useful conversation.

Experience

1. Founder Sofiology Growth & Strategy

   Sofiology

   Jan 2024 — Present · IN

   Sofiology is the execution arm where strategy becomes operating reality.Sofiology is the outcome of years spent understanding how companies grow — and more importantly, why they struggle despite strong teams, budgets, and intent.It is built on a simple belief:Growth becomes predictable when marketing, sales, and operations move in alignment instead of isolation.At Sofiology, I am focused on developing and applying a system-first approach to growth, combining strategy, structure, and operational clarity.Key areas of work include:• Designing system-driven marketing & sales processes that reduce chaos• Aligning marketing → sales → operations for predictable scale• Improving pre-sales performance through clarity, structure & SLAs• Building lightweight automation and reporting models for better decisions• Creating practical frameworks, playbooks, and methodologies for sustainable growth• Helping teams reduce inefficiencies and build long-term operating disciplineSofiology represents the next chapter of my work — a more intentional, structured way of helping businesses grow without unnecessary spending or complexity.

Education

• Amity University

  Bachelor of Technology - BTech, Electronics and Instrumentation

  2011 — 2015

• Liverpool Business School

  Master of Business Administration - MBA, Marketing/Marketing Management, General