Anushka Singh
Head of Product and Design @Criciq Powered By Sportzengage
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WORK HISTORY
Head of Product and Design @Criciq Powered By Sportzengage
Bengaluru, IN
As Head of Product and Design at SportzEngage, a founding team member, I am leading product, design and growth for CricIQ, an AI-powered cricket analytics platform that turns training and match videos into data-driven insights on ball speed, pitch maps, biomechanics and shot classification for players, coaches and academies.I own the full product strategy and roadmap, working closely with the co-founders on direction and long-term planning. On the AI side I led development of core features including ball speed detection, biomechanics analysis and pitch maps, collaborating directly with computer vision engineers on model training, annotation pipelines and detection accuracy. I conducted user research and feedback sessions with professional players, amateur cricketers and coaches, and designed the app end to end using Lovable, iterating based on real user data and insights.I ran beta testing across a controlled group and academies including sessions with Gujarat Titans (IPL franchise), and worked closely with our investor and former Indian international cricketer Parthiv Patel and his analytics team to validate our AI models and improve the depth of insights.
EDUCATION
Gujarat Technological University (GTU)
Bachelor of Engineering - BE, Electronics/Robotics and Communication
King's College London
Postgraduate Certification in Product Management(Currently working on dissertation), Product management and Strategy
ABOUT ANUSHKA SINGH
Product leader with nearly 9 years of experience across AI, fintech and payments, based in Bengaluru, having worked across India, the UK, Europe and Southeast Asia.My product journey started in engineering, which means I am genuinely comfortable going deep with technical teams on everything from model training and API design to system architecture. Over time I moved into product and have since built and scaled products end to end, from real-time payment rails like FAST and BI FAST and tax-efficient savings Cash ISA and LISA to AI-powered sports analytics.I am also a national level handball and basketball player, so when I joined SportzEngage it was not just a career move, it was personal. Right now I am a founding team member at SportzEngage (CricIQ), leading product and design for an AI-powered cricket analytics platform that turns training and match videos into insights on ball speed, pitch maps and biomechanics. We are in beta with academies and professional teams, working closely with Gujarat Titans and investor Parthiv Patel to build something meaningful for both grassroots and professional cricket.Before this I was at Plum in London, where I owned the Pay.UK integration supporting £80M in monthly transfers and led the Lifetime ISA launch. Before that at Fazz in Singapore, I built payment infrastructure for FAST and PayNow that processed $15M in its first three months.I am currently open to conversations around AI product roles, fintech and sports tech. If something sounds interesting, feel free to connect.
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