Aantriksha Chitrey

Communication and Content Executive @The French Institute In India

New Delhi, IN

As Communication and Content Executive at the French Institute in India / Embassy of France, I design and implement strategic communication plans to promote France’s cultural, linguistic, and academic presence in India.I specialise in :• Content Creation & Storytelling — crafting engaging digital and print content (videos, reels, social media campaigns, newsletters) to showcase cultural events, educational opportunities, and Indo-French collaborations.• Campaign Management — conceptualising, planning, and executing promotional campaigns for concerts, exhibitions, festivals, competitions, and academic programs such as Choose France.• Brand Building — ensuring consistent visual identity and tone of voice across all communication channels while highlighting the Embassy’s initiatives in art, culture, and education.• Event Promotion & Coverage — creating pre-event buzz, live social media engagement, and post-event storytelling to maximise reach and impact.• Cross-Team Collaboration — working closely with cultural, educational, and business teams as well as external partners, influencers, and media outlets.This role allows me to merge my background as India’s first French storyteller with my passion for cultural diplomacy, audience engagement, and creative content strategy building a stronger bridge between India and France, one campaign at a time.