A. Anthony
Cultural Insights Strategist. Qualitative Researcher | Multicultural Marketing Expert | Scholar | Ph.D. in American Studies
- Role
- Qualitative Researcher at Fluent Research
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About A. Anthony
Over the course of 10+ years, I have honed my skills as a multi-methodological Qualitative Researcher and Program Leader, collaborating on projects involving qualitative research, inclusion-centered data analysis, and empowering Fortune 500 brands and social responsibility teams to engage marginalized communities, vulnerable populations, and allies. With a Ph.D. in American Studies, my academic journey was dedicated to uplifting and documenting the everyday lives of under-represented, under-resourced, and hyper-stigmatized communities in urban United States. I find immense joy in my work, driven by the desire to equip top brands in crafting media, marketing, and representation that deeply resonates with the modern multicultural consumer, irrespective of age, identity, and community. Beyond academia, I have actively organized and facilitated social justice initiatives, diversity programming, and virtual/live teaching experiences in various settings, including Academia, Non-Profit, and Corporate Organizations. Through my diligent work, I have earned the respect of my peers as a valued writer, speaker, ethnographer, and subject matter expert on the impact of gender identity and sexuality in culturally cognizant market research. As a Collaborative Project Manager, I have led multi-year endeavors with major brands to research, understand, and enhance representation of Black, Latinx, and LGBTQ communities, fostering greater inclusivity and cultural awareness. These initiatives include Ethnographies, Interviews, Focus Groups, Visual Analysis, Participant Observations, Market Research Online Community (MROCs), and more. In my current role as a Cultural Insights Strategist, I am passionate about delving into the dynamic interplay of pop culture, media, and multicultural communities to illuminate their profound impact on branding, advertising, and marketing conversations. My unique ability to blend qualitative market research, analysis, and actionable report writing has contributed to the success of globally recognized brands in diverse industries such as TV, entertainment, media, print, and retail. My commitment to promoting diverse perspectives and authentic narratives remains unwavering, and I look forward to a career filled with exploration, growth, and collaboration within the ever-evolving landscape of cultural insights, marketing, and social change. Let\'s connect! Feel free to message me here or via email at a••••••••@gmail.com
Experience
Qualitative Researcher
Oct 2024 — Present
Taking part in all stages of qualitative market research and strategic consulting: research design, research instrument development, project management, collaboration, initiating, organizing, and executing fielding of qualitative market research projects, moderating remote individual interviews, focus groups, and/or online discussions, creating and presenting reports and client-facing presentations of research findings.
Education
University of Maryland
Doctor of Philosophy - PhD, American Studies
2012 — 2019
University of California, Santa Cruz
Bachelor of Arts - BA, Modern Literary Studies, with honors
2001 — 2005
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