Aanish Panjabi
Head of Performance Marketing | Specializing in ROI Optimization, Data-Driven Campaigns & Acquisition Strategy | Proven Leadership in Scaling E-Commerce, Digital & Tech Marketing Initiatives
- Role
- Executive Director, Growth Marketing at Wells Fargo
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Aanish Panjabi
As a seasoned Product Marketing Leader, I specialize in driving revenue growth and market expansion through data-driven strategies, innovative product launches, and cross-functional collaboration. With over 10 years of experience in scaling marketing initiatives across tech, and financial services. I have a proven track record of transforming complex challenges into growth opportunities.I’ve led high-impact initiatives at Wells Fargo, American Express, Verizon and I thrive on leading high-performing teams to execute compelling go-to-market strategies that deliver measurable results. From driving customer acquisition to enhancing brand positioning and creating innovative customer experiences, my focus is always on achieving ROI optimization and long-term business success.I am passionate about using insights, creativity, and technology to shape the future of marketing and deliver impactful results. If you’re looking for a leader who can drive global marketing strategy, inspire teams, and scale products in competitive marketsLet’s connect! Core Competencies:Senior Performance Marketing ExecutivePerformance Marketing LeadershipDigital Marketing StrategyPaid Media ExpertMarketing ROI OptimizationCross-Channel MarketingData-Driven MarketingCustomer Acquisition StrategyGrowth MarketingI’m always interested in expanding the network of my professional acquaintances and welcome thoughts or questions about my work.
Experience
Executive Director, Growth Marketing
Nov 2023 — Present · New York, NY, US
Education
NYU Stern School of Business
Master of Business Administration (MBA), Marketing, Product Management
2013 — 2015
TS Engineering College (TSEC)
BE, Electronics Engineering
North Carolina State University
MS, Computer Engineering
Skills
- Marketing Strategy
- Brand Development Strategy
- Strategic Planning
- Product Management
- Product Innovation
- Leadership
- Business Intelligence
- Vendor Management
- Resource Allocation
- License Management
- Business Process
- Strategy
- Product Marketing
- Consulting
- Marketing
- Project Management
- Cross-Functional Team Leadership
- Competitive Analysis
- Digital Marketing
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