Anirban Ghosh

About Anirban Ghosh

I am an salt and pepper combination of a sales, business development and an operations professional with over 14 years of rich cross-industry experience across various domains- B2B Sales, Corporate Sales, Sales Operations, Channel Management, Key Account Management and Client Relationship Management. I have undertaken multiple assignments in different genres of sales leadership, operations management and category management roles which helped me in developing myself as a \"rounded professional\" with strong strategic planning as well as executional skills. During my professional journey, I have launched new verticals/categories in assigned geography and solely responsible for starting these from 0 to 1 and then scaling those to 10. I have demonstrated excellence in engaging with a diverse set of stakeholders including direct teams, cross-functional resources, C Suite executives, corporates, institutions and channels. I believe in solving problems with out-of-the-box methodologies and process improvements to increase efficiency and ensure customer satisfaction. I prioritize communication and collaboration for customer delight. Recognized for consistently achieving company goals by increasing sales, developing business in new markets and growing them to sustainable footprints for major start-ups, turnaround and multinational companies. Key Achievements:→ Increased active merchant base to 1 lac+ and TPV (Total Payment Volume) of 3 Bn. Growth in QR market share from 3% to 11% in a span of 6 months, 30% M-o-M growth in active merchant base, 35% M-o-M growth in transactions (1 Cr monthly transactions)→ Enhanced AOV (Average Order Value) to ₹ 650 with merchant rejection and RTO (user returns) kept at less than 1%.→ Take rate increased to 6% from 2% under my leadership. Maintained the category shape, in terms of < 5% seller expiry, cancellations→ Grossed over ₹ 50 Cr of sales through luxury properties: 10 units of Palava City, 2 Units of World Tower, and 3 Units of Park. → Augmented overall deal size and spend per client to increase 6.5% Margin from the monthly average of 4%.Competencies :Sales, Business Development, Category Management, Vendor Management, Enterprise Sales, Key Account Management, B2B Sales, Revenue Growth, Sales Strategy, Stakeholder Management, Team Management, Operations Management, Marketplace Operations, Market DevelopmentProfessionally, I am looking forward to a Sales /Business Development or a Category Management led Mid-Senior role.

Experience

1. Assistant General Manager Sales

   Paytm

   Jun 2023 — Present · Kolkata, IN

   Relaunching Paytm’s QR business by means of Micro/Mid market merchant/key account acquisition and retention strategy for QR & Soundbox. Building a team of 50+ Sales Managers & TL. Planned & designed 1500 Geohashes for Mid & Micro market teams for the assigned area of operations. Contributing to consistent growth in QR market share in Kolkata - Growth in QR market share from 3% to 11% in a span of 6 months- Played a key role in enhancing the active merchant base to 1 lac+ and TPV (Total Payment Volume) of 3 Bn.

Education

• JAGSoM - Jagdish Sheth School of Management

  Master of Business Administration (MBA), Marketing/Finance

• City College of Commerce and Business Administration.

  Bachelor of Commerce (B.Com.), Accountancy,Marketing

Skills

• Sales Operations
• Customer Retention
• Risk Assessment
• Cold Calling
• Lead Generation
• Customer Acquisition
• Crm
• Business Relationship Management
• New Business Development
• Team Management
• Long-Term Customer Relationships
• Sales Management
• Retail
• Account Management
• Corporate Sales Management
• E-Commerce
• Key Account Management