Aanirban Ghosh

About Aanirban Ghosh

Leveraging the power of Content with AI & Innovation to Curate Influence, SHIFT Consumer Behavior and drive business growth. For 17+ years, I’ve been driving business growth, marketing innovation, and influence-led brand strategies. From global giants like Caterpillar, Volvo, and CEAT to digital-first brands like CoinDCX and Zee5, I’ve executed 200+ campaigns across 8 countries, shaping brand narratives and shifting consumer behaviour at scale. What I Do:As the Founder of getSHIFT, I help brands architect influence, drive engagement, and power conversions through meaningful conversations. By integrating MarTech, IP-driven strategies, and AI-enabled content ecosystems, we create scalable brand impact through content, community, and commerce. How AI & Innovation Play a Role: AI-Powered Influence Curation – Using data-driven insights to shape consumer behavior MarTech & AI-Led Growth Strategies – Enhancing marketing effectiveness through intelligent automation. Virtual Influencers & IP-Led Content – Innovating brand storytelling for the digital-first era Consumer Intelligence & Predictive Insights – Leveraging AI to refine marketing strategies & decision-making My Expertise: Business Growth & Marketing Innovation Influence Curation & Content-Led Growth AI & MarTech-Driven Brand Strategies IP Development & Virtual Influencers Product Innovation & GTM StrategyAt getSHIFT, we don’t just market—we engineer influence by leveraging AI, and innovation, and delving into consumer insights to drive long-term brand success. Let’s ConnectIf you\'re a brand, founder, or marketer looking to use AI-driven influence, marketing innovation, and IP-led growth to stay ahead, let’s talk. DM me or reach out at a••••••••@getshift.in

Experience

1. Founder

   Getshift - Marketing Studio

   Jan 2024 — Present · Mumbai, IN

   Building a differentiated organisational structure to curate Influence. Leveraging the power of collaboration nurturing an experienced and passionate team of professionals aligned to drive the unified goal. Unleashing the power of relevant content in the brand growth journey. We are delivering a SHIFT in 1. Market Research and Strategy2. Integrated Brand Solutions3. Content Solutions4. Influencer Solutions5. IP : Curation - Production - Management. As getSHIFT, we are determined to solve the marketing problems and lead a growth trajectory.

Education

• Indian Institute of Management, Indore

  Master of Business Administration - MBA, Marketing/Marketing Management, General

• West Bengal University of Technology, Kolkata

  Btech, Automobile Engineering

  2004 — 2008

• South Point High School

  Secondary

  1988 — 2002

Skills

• Tqm
• Engineering
• Key Account Management
• Business Analysis
• Management
• Supply Chain Management
• Product Development
• Business Development
• Market Research
• Team Management
• Business Planning
• Operations Management
• Automobile
• Business Strategy
• Training
• New Business Development