Aanchal Suri
Global Director, Marketing & Communications @SPECTRAFORCE
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WORK HISTORY
Global Director, Marketing & Communications @SPECTRAFORCE
I lead global marketing and communications for SPECTRAFORCE, leveraging marketing to drive business growth through strategic lead generation and pipeline acceleration. I use communications and PR to build brand affinity and execute a tactical content, awards, and reputation strategy for brand elevation- Ensure brand uniformity and resonance across all markets- Manage and mentor a high-performing global marketing and communications team- Lead marcomm as a unified, global function—aligning strategy, execution, and messaging for maximum impact- Drive integrated campaigns that attract, engage, and convert clients and candidates- Elevate SPECTRAFORCE’s reputation through targeted storytelling, thought leadership, and industry recognition
EDUCATION
St. Xavier's College
B.A (honours), Economics
SKILLS
ABOUT AANCHAL SURI
As Global Director Marketing & Communications at SPECTRAFORCE; I lead a global marcom function focused on building a differentiated brand and turning awareness into pipeline across markets.I began my career in 2010 and, over the last 15 years, have worked across multiple locations in India while serving global markets across the USA and AMEA. This journey through media, publishing, consumer tech and staffing has given me a strong understanding of how the B2B landscape shifts across geographies, cultures and buyer expectations.From driving digital campaigns at organisations like Essar Group, HarperCollins and Amazon to building an integrated marketing engine at SPECTRAFORCE, my work has consistently sat at the intersection of brand, content and lead generation for B2B businesses. I enjoy translating complex offerings into simple narratives that sales teams can sell with and customers can connect to.Today, my focus is on shaping B2B brands that feel human, designing campaigns that convert, and building marketing functions that can keep pace with global growth across the workforce/staffing and services ecosystem.
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