Aanchal Sethi

Brand Communications Manager @Nua

Mumbai, IN

Managed a team of 2 writers and 3 performance marketing agencies to deliver high-quality content across 6+ platforms including social media, website, CRM, marketplaces, and performance ads- Contributed to the rebranding of 20+ SKUs and 10+ new product launches, while leading content strategy for 2 new sub-brands: Nua MyWave and Nua Skin- Achieved a 60% improvement in CRM engagement and drove ₹1.5L revenue within 5 days through a revised campaign strategy- Conceptualised and led Nua’s best-performing content peg, Tips for Your Lady Bits, which featured the brand’s top-performing in-house reel with over 200K views- Supported the ideation and on-ground execution of 5–6 branding initiatives in 1 year, including pop ups at The Lil Flea and Flipkart’s Glam Up influencer event- Streamlined creative operations using Google Sheets and Notion, leading to a 70% increase in timely asset delivery (up from just 20%)- Monitored creative effectiveness using Meta Ads Manager, applying CTR (0.55 vs. 0.60 benchmark), ROAS, and CPC insights to guide iterative improvement.

JAI HIND COLLEGE, MUMBAI

Bachelor of Arts, English Literature (British and Commonwealth)

Kingston University

Master of Arts - MA, Communication and Media Studies