Aanchal Katyal
Copywriter & Community Manager @The Coca-Cola Company | Hogarth Worldwide, WPP | Strategy + Social Media Comms | Founder: House of Inayat
- Role
- Copywriter & Community Manager at Hogarth
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Aanchal Katyal
I am a creator at heart and an experienced Content Strategist, specializing in the social…
Experience
Copywriter & Community Manager
Feb 2023 — Present · Gurugram, IN
Led CWC23 & 24 war room: 25K+ real-time responses, ranking Thums Up #1 in NARTD category-Activated Coke Studio Bharat YouTube community, growing to 300K organically-Community management across portfolio across Coke, Thums Up, Sprite, Charged, Toofani Biryani -Featured in Hindustan Times for Coke\'s community engagement during Diljit\'s Dilluminati tour-Monitored sentiment and executed moment marketing strategies across brands-Covered ICC World Cup 2024 influencer content in Trinidad and Tobago, producing real-time content with influencers & Brian Lara-Provided live coverage for Coca-Cola\'s IS Cooking concerts, conceptualizing & uploading content across social- Leading the community interaction strategy from the creative POV across the Coca-Cola Company\'s India portfolio (reporting trends, monitoring sentiment, engaging mindfully)
Education
Delhi University
Bachelor's of Management Studies, Business, Management, Marketing, and Related Support Services
Apeejay Stya Education (Svran Foundation)
High School, Science
2015 — 2017
Delhi University
Bachelor's of Management Studies, Business Administration and Management, International Business
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