Aanak Sengupta
- Role
- Growth Product Manager at Barq
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Aanak Sengupta
High functioning Product manager with a keen interest in Product & Business Strategy…
Experience
Growth Product Manager
Jul 2023 — Present · Riyadh, SA
barq is the fastest growing fintech app ever in the KSA market. Hit the 1M active users mark within 21 days of launch As the lead Growth PM at barq,I spearhead initiatives across Loyalty Programs, Gaming, Gamification, and App Localization1. Drove viral user growth, reaching 1 million users in 21 days through innovative acquisition strategies 2. Launched 4 gamified user acquisition products, contributing to 6.3 million total app users (4.4million fully KYC) within 10 months.3. Increased KYC completion rate from 60% to ~70% by introducing gamified rewards.4. Achieved 15 million + monthly debit transactions by launching features like Spin the Wheel, Barq Rush, Quests, and Leaderboards.5. Developed and launched 3 games in Barq Game Centre, driving app virality—25% of users in the first 2 months acquired via gamified referrals.6. Shipped a live streaming and trivia game during Ramadan, acquiring 700K new users in one month and handling a peak concurrent viewership of 240K.7. Implemented game security features and a fraud rule engine to protect Barq Game Centre. Currently leading the launch of KSA\'s first multi-brand card with a unique loyalty program.
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