Aaman Kent
Dtc Acquisition Marketing Manager @Diageo
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WORK HISTORY
Dtc Acquisition Marketing Manager @Diageo
Working across Diageo GB’s DTC sites, Malts.com and TheBar.com- Leading all performance media for both sites: Working alongside our global media agency to provide a robust performance media strategy. Setting up accounts for TheBar.com and the optimisation of existing Malts.com accounts- CRM Strategy and optimisation: Rolling out Salesforce Marketing Cloud across both sites. Working on automations and journeys to enhance the consumer experience and maximise business opportunities from first party data- SEO & Content Strategy: Overseeing the ongoing SEO of TheBar.com- Organic Social: Overseeing the Community Management and posting calendars for all local channels. Providing approvals and ensuring they are compliant.
EDUCATION
Queen Mary University of London
Bachelor of Arts (B.A.), International Relations
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