Aaliyah Parinath

Marketing Intern @Legal Innovation Zone

Toronto, ON, CA
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WORK HISTORY

Sep 2024 — Present

Marketing Intern @Legal Innovation Zone

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Toronto, ON, CA

Coordinate logistical support for the Global Incubation Programme and managed end-to-end organic outreach campaigns for the LIZ community. Developed custom visual content for social media to increase engagement and streamline programme communication.• Track and analyze social media performance data across LinkedIn, Instagram, and Google Analytics. Synthesize these metrics into comprehensive quarterly reports and annual presentations to inform data-driven and marketing strategies• Produce a cohesive digital identity by designing original graphics, copy for all social platforms, and supporting the development of external email marketing

EDUCATION

N/A

Ted Rogers School of Management - Toronto Metropolitan University

Bachelor of Commerce (Honours) - BCom (Honours), Business/Commerce, Marketing

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University of Toronto - Rotman School of Management

Bachelor of Commerce - BCom, Marketing/Marketing Management, General

ABOUT AALIYAH PARINATH

Hello! My name is Aaliyah (uh-lee-yuh), a university student at Toronto Metropolitan University (TMU) pursuing a major in Marketing Management and a double minor in Economics and Professional Communications. I am a Marketing Director at the Women in Information Technology student group at TMU. Apart from my studies, I work as an Activation Team Member at Maple Leafs Sports & Entertainment (MLSE) and a Marketing Intern at the Legal Innovation Zone within Toronto Metropolitan University. Personal Ventures- I operate and manage the social media account on Instagram and TikTok \"liyahreads\" where I post book-related content such as promotional videos and reviews. Most recently, I have been working with authors and publishing houses to promote upcoming releases. I have reels reaching up to 3M+ views, check it out!

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Aaliyah Parinath — Marketing Intern at Legal Innovation Zone in Toronto, ON, CA | Unifers