Aaliyah Jenkins
Marketing Manager, Brand Strategy and Activations at Warner Bros. Discovery
- Role
- Marketing Manager, Brand Strategy and Activations Cartoon Network & Adult Swim at Warner Bros. Discovery
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Aaliyah Jenkins
At Warner Bros. Discovery, my role as Marketing Manager centers on elevating media and…
Experience
Marketing Manager, Brand Strategy and Activations Cartoon Network & Adult Swim
Jun 2021 — Present
GO-TO-MARKET STRATEGY & EXECUTION for Cartoon Network and [adult swim] consumer brands to build brand awareness and drive audience growth & retention based on understanding audience needs and valuesLONG TERM ROADMAPPING AND PLANNING Uses brand strategy, qualitative research, quantitative analysis, KPIs and business objectives to align cross functional teams and shape product needs for B2C audiences; shape consumer marketing experience via product positioning, value propositions and messagingEVENTS & ACTIVATIONS Leads cross-functional team in the development and execution of high-profile productions. Responsible for agency partner RFPs, contract negotiations, event logistics, activation sites, vendors, budget allocation and extensive post-mortem reporting. Develop strategic partnerships to drive aggressive outreach and potential audienceBest Cause or Community Program | 2022 Marketing Summit Ex Awards - Cartoonito Mobile TourGOLD Telly Award | 2022 | Social Video Series-Series: Culture & Lifestyle - My HairStory (COTC)ProMax Gold Winner | 2022 | 360 Campaign: Stunt Promotion - Harry Potter: Hogwart\'s Tournament of Houses
Education
Hampton University
Bachelor of Arts - BA
The American University of Paris
Global Communications
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