Aaliseyah Aali Winston
Community Engagement Specialist @Apex Service Partners
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WORK HISTORY
Community Engagement Specialist @Apex Service Partners
Milwaukee, WI, US
As a Community Engagement Specialist for Apex Service Partners, I oversee community engagement, marketing, and digital strategy for three HVAC, plumbing, and electrical brands in Wisconsin: West Allis Heating & Air, Professional Services, and Stramowski Heating. In this role, I lead local marketing and community engagement initiatives across all three brands while creating, managing, and optimizing paid advertising campaigns that support sales growth and lead generation. I develop and publish social media content tailored to each brand’s unique voice and values, while tracking and analyzing performance data related to sales, community engagement impact, social media growth, and lead generation to inform strategy and improve results. I also research, build, and manage strategic partnerships that align with brand missions and community goals, and strengthen local relationships through outreach, events, sponsorships, and collaborative initiatives. In addition to external engagement, I plan and coordinate internal events and initiatives that foster strong company culture, employee engagement, and team connection across brands, supporting overall brand growth through meaningful, measurable connections both within our organization and the communities we serve.
EDUCATION
Carthage College
Bachelor's degree, Marketing
Carthage College
Master of Sports Business Management - MBA, Sport Management
ABOUT AALISEYAH AALI WINSTON
Hi, I’m Aali, a results-driven Digital Media & Sports Marketing Specialist with expertise in content creation, social media strategy, and fan engagement. I leverage digital marketing, brand storytelling, and analytics to grow audiences, enhance brand presence, and create compelling content that connects with communities. As a creative problem solver, I excel in fast-paced environments and collaborate effectively to develop marketing strategies that deliver results. Currently pursuing a Master’s in Sport Business Management to strengthen my expertise in the sports industry.
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