Amilcar Alfaro

Product Marketing, Marketing Management

Role
Director of Product Marketing at One Identity
Location
Seattle, WA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Amilcar Alfaro

With over 20 years of experience in product marketing leadership at tech titans like Amazon, Microsoft, and Google, I have navigated the evolution of enterprise software from the front lines. Currently, I serve as the Director of Product Marketing at One Identity, where I lead a high-performing team focused on AI-driven identity security, competitive strategy, and differentiating our solutions in a crowded IGA and PAM landscape.My career has been defined by helping organizations transform into modern platforms. I’ve led global product launches and collaborated with Fortune 500 executives to shape strategies that don\'t just react to the market, but define it.I am a firm believer that leadership is about more than making executive decisions; it’s about fostering an environment where innovation thrives. I love building global teams and helping people grow, creating a culture where we feel empowered to push boundaries and challenge the status quo.Today, as AI transforms the cybersecurity and productivity sectors, I am focused on shaping what’s next. I am passionate about ensuring One Identity remains at the forefront of the identity revolution by evolving how we build, market, and lead teams to success in this next era of technology.

Experience

  1. Director of Product Marketing

    One Identity

    Jan 2026 — Present · Seattle, WA, US

    Lead the product marketing, web, and analyst relations team at One Identity, focusing on strategic messaging and positioning. • Oversee the development and management of digital properties to enhance brand visibility and engagement. • Collaborate with key influencers to strengthen market presence and drive product adoption.

Education

  • Northwestern University

    BSMS

  • Universidad Iberoamericana, Ciudad de México

    BS

  • UW Foster School of Business

    Master of Business Administration - MBA

Skills

  • Strategy
  • Enterprise Software
  • Product Launch
  • Marketing Management
  • Product Management
  • Business Strategy
  • Marketing Strategy
  • Management
  • Market Research
  • Management Consulting
  • Product Marketing
  • Business Planning
  • Go-to-Market Strategy
  • Product Development
  • Strategic Partnerships
  • Strategic Planning
  • Cloud Computing
  • New Business Development
  • Product Planning
  • Marketing
  • Medical Devices
  • Healthcare Information Technology
  • Healthcare Consulting
  • Biotechnology Industry
  • Biotechnology
  • Healthcare Industry
  • Pharmaceutical Industry
  • Licensing
  • Monetization
  • Pricing Strategy
  • Saas
  • Cross-Functional Team Leadership
  • Program Management
  • Leadership
  • Consulting
  • Competitive Analysis
  • Business Development
  • Software as a Service (Saas)
  • Messaging

Find verified contacts for anyone on LinkedIn

Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.

Free plan included · No credit card required

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.

Amilcar Alfaro — Director of Product Marketing at One Identity in Seattle, WA, US | Unifers