Aaron Larson

About Aaron Larson

Results-oriented National Account Manager with over 20 years of experience in sales and…

Experience

1. National Account Manager - Apartments Com Network at Costar Group

   CoStar Group

   Oct 2011 — Present · Chicago, IL, US

   Work closely with multifamily sales management to support large national customers (property management companies, REIT\'s, and ownership groups) across the country for CoStar\'s Apartments.com Network including, Apartments.com, ApartmentFinder.com, ApartmentHomeLiving.com and ForRent.com. CoStar (which also owns LoopNet) acquired student housing site Off Campus Partners in June 2019, hotel data analytics company STR in October 2019, digital auction site for commercial properties Ten-X in June 2020, plus residential data sites Homesnap in November 2020 and Homes.com in April 2021. The new Homes.com launched in February 2024 with 3 Super Bowl commercials and already achieved over 100M monthly unique visitors. Manage and grow portfolio with customers in the Southeast and Midwest regions, collaborating with our National Sales Managers and local outside sales teams. Increase revenue month over month while offering consultative support to help customers optimize advertising spend and boost occupancy. Create and develop relationships with key customers to enhance retention. Research market trends and product performance to provide recommendations for customers to achieve their occupancy goals. Collaborate with the aligned sales and sales operations team members on specific account strategies and activities. Travel quarterly to visit customers and attend trade shows to promote CoStar and Apartments.com Network, driving new business opportunities. Establish and strengthen relationships with corporate VP\'s, regional managers, property managers and leasing teams, to ensure advertising performance and high quality leads. Serve as relationship manager addressing daily requests such as adding properties, upgrading packages, providing recommendations/analytical insights, saving cancellations, updating ads, managing lead destination updates, lead reporting, feed set up, scheduling media/Matterport shoots, audits and addressing billing questions.

Education

• University of Iowa

  B.A.

  1992 — 1996

Skills

• Digital Strategy
• Online Marketing
• Multi-Family Marketing
• Competitive Analysis
• Selling
• National Accounts
• Real Estate
• Marketing
• Negotiation
• Sales
• Account Management
• Marketing Strategy
• Lead Generation
• Customer Acquisition
• B2b
• Relationship Management
• Strategic Partnerships
• Online Advertising
• Digital Media
• Cold Calling
• Microsoft Word
• Business Development
• Software as a Service (Saas)
• Digital Marketing
• Building Relationships
• Customer Retention
• Pricing Strategy
• Customer Service
• Advertising
• Management
• Customer Satisfaction
• New Business Development
• Advertising Sales
• Social Networking
• Sales Management
• Social Media
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Spotfire Lead Reporting