Aakshi Sinha
Web Design Consultant @Boston University Center For The Humanities
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WORK HISTORY
Web Design Consultant @Boston University Center For The Humanities
Boston, MA, US
Leading a full website redesign for BU\'s Center for the Humanities, from research through launch. Responsibilities include UX research and user interviews, information architecture, wireframing, and high-fidelity design in Figma, CSS implementation within BU\'s WordPress framework, content migration, accessibility auditing, and staff training and documentation.Working within BU\'s managed WordPress environment and brand guidelines to improve content discoverability, simplify navigation, and create a more intuitive experience for students, faculty, and staff.
EDUCATION
Minerva University
Bachelor's degree, Arts and Humanties Applications
The Lawrence School - Lovedale
High School, CBSE
ABOUT AAKSHI SINHA
I am a marketing and consumer research professional who recently graduated with an M.S. in Media Science at Boston University, where I studied audience behavior, advertising strategy, and how people make decisions about the brands and media they engage with.My background sits at the intersection of research and marketing. At Tink Media, I spent over two years managing campaigns for 14 podcast clients, shaping how each brand communicated its story and value to audiences and industry partners. At BU, I applied that real-world experience to more structured research, designing consumer studies on brands like Sephora and Spotify and translating data into actionable marketing recommendations.I am drawn to roles where research and strategy meet, whether that is understanding why audiences behave the way they do, helping brands connect more meaningfully with their customers, or finding the insight that changes how a team thinks about a problem.Currently based in Boston and open to opportunities in consumer research, marketing strategy, and insights.
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