Aakruti S.

About Aakruti S.

I am a Strategic Research Leader with over 15 years of experience in market and business research, specializing in both B2B and B2C sectors. My expertise lies in translating complex market intelligence into actionable insights that drive growth strategies and enhance decision-making for global enterprises. I have a strong background in building high-performing research teams and delivering quality research outputs that align with client objectives. My passion for mentoring and developing talent has enabled me to cultivate engaged teams that consistently exceed performance targets.Throughout my career, I have successfully led numerous market research initiatives, optimizing processes and improving turnaround times. I have a proven track record of delivering high-quality reports and insights that have significantly impacted business growth and client engagement. My skills include market intelligence, competitive research, and strategic consulting, which I leverage to provide valuable recommendations to senior leadership. I hold an MBA in Marketing & Systems and a B.Sc. in Computer Science, complemented by a certification in Principles of Marketing Research from Georgia University.Key Achievements- Delivered 25-30 in-depth benchmarking studies annually, improving turnaround times by 25% and reducing market intelligence TAT by 30%- Achieved 120% of annual market intelligence report goals year-on-year without compromising quality- Built and mentored a high-performing research team, reducing report iteration cycles from 5+ rounds to just 2- Contributed to 30% growth in the research pipeline, enabling €250+ Mn in APAC deals through strategic client engagement.

Experience

1. Sr Manager- Research and Client Engagement

   Capgemini

   Apr 2025 — Present · Maharashtra, IN

   In my current role as Sr. Manager, I lead client-centric research strategies that align industry insights with business objectives. I oversee end-to-end market research initiatives, ensuring timely delivery of high-quality content that supports decision-making. My focus on client engagement has strengthened relationships with high-value accounts, driving trust and long-term partnerships. I also mentor junior analysts, guiding them in modern research techniques and enforcing quality governance.Achievements: I have successfully designed structured reporting processes that simplify complex datasets into intuitive visuals, enhancing reporting excellence. My efforts in competitive intelligence have enabled deal acceleration and strengthened SBU positioning through proactive knowledge management.

Education

• Scholar's Home Public School

  High School, Mathematics and Computer Science

  1997 — 2000

• Devi Ahilya Vishwavidyalaya

  MBA, Marketing

  2004 — 2006

• Prestige Institute of Management and Research

  MBA, Marketing

  2004 — 2006

• Holkar Science College Indore

  Bachelor of Science (BSc), Computer Science

  2000 — 2003

Skills

• Customer Relationship Management (Crm)
• Competitive Analysis
• Marketing Research
• Sourcing
• Business Planning
• Marketing
• Data Analysis
• Analytical Skills
• Advertising
• Business Development
• Analytics
• Media Planning
• Team Management
• Lead Generation
• Vendor Management
• Fmcg
• Market Research
• Secondary Research
• Analysis
• Primary Research
• Crm
• Management
• Talent Acquisition