Aakruti Mehta
Integrated Comms Specialist | Awarded by PRMoment 30 under 30, Indian Television, Shortlist by PR Week Asia
- Role
- Pr & Communications Consultant at Prime Video & Amazon MGM Studios
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Aakruti Mehta
With over 12 years in Media & Communications, I’ve honed my skills in strategizing and executing PR campaigns. My diverse experience spans entertainment (COLORS, MTV), FMCG (Kellogg India), lifestyle (Westside, OLAY), and retail (Tata Trent). These roles have sharpened my abilities in crafting compelling narratives, managing crisis communications, driving CSR initiatives, and executing influencer marketing strategies. Currently, at Amazon Prime Video, I lead high-impact campaigns for movies and series across languages, focusing on building audience engagement and maximizing reach. My role involves meticulous planning, strategic execution, and effective communication to ensure our titles (Movies & Series) resonate with diverse audiences. Managing relationships with various stakeholders is key to my success, as it ensures alignment and supports the overall business goals. Previously, at ShareChat, I played a pivotal role in bridging their products (Moj and ShareChat app) with the Bharat audience, enhancing their market presence in India. An explorer at heart who enjoys living new stories through travel and calorie hunting.
Experience
Pr & Communications Consultant
Prime Video & Amazon MGM Studios
Oct 2023 — Present · Mumbai, IN
Education
H.R. College of Commerce and Economics
Bachelor of Commerce (BCom), Commerce & Economics
2007 — 2012
H.R. College of Commerce and Economics
Master's degree, Business, Management, Marketing, and Related Support Services
2012 — 2014
H.R. College of Commerce and Economics
Advance Diploma, Public Relations, Advertising, and Marketing Communications
2009 — 2012
Skills
- Account Management
- Event Planning
- Team Management
- Corporate Communications
- Customer Oriented
- Coaching
- Schedule Control
- Event Management
- Strategic Communications
- Crm
- Creative Strategy
- Relationship Management
- Strategic Planning
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