Aakriti Kundal
Associate Manager of Product Development @Moroccanoil
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WORK HISTORY
Associate Manager of Product Development @Moroccanoil
New York, NY, US
Support end-to-end product development from concept through launch across body, skin, and fragrance categories• Lead cross-functional collaboration with marketing, packaging, R&D, supply chain, and external vendors to bring innovative products to market• Manage timelines, formulas, testing, and approvals to ensure launches meet brand standards, regulatory requirements, and market needs• Contribute to product strategy, line extensions, and innovation initiatives aligned with brand vision• Played a key role in the development and launch of three new lip balms, supporting formula, claims, and execution
EDUCATION
Macomb Community College
General Studies, General Studies
Wayne State University
Bachelor of Science in Business Administration, Marketing/Marketing Management, General
ABOUT AAKRITI KUNDAL
As a Global Marketing and Product Development Associate at L\'Oréal, I am passionate about creating innovative and sustainable solutions for the beauty industry. I work with a diverse and talented team to develop and launch new products for the Biolage brand, which is a leader in natural hair care. I also manage the social media strategy and content for the brand, reaching millions of consumers worldwide.I graduated from Wayne State University in Aug 2022 with a Bachelor of Science in Business Administration, majoring in Marketing/Marketing Management. During my studies, I gained valuable experience in various marketing roles, such as auto-finance, mortgage, and digital media. I honed my skills in communication, strategy, and creativity, and contributed to the success of several projects and campaigns. For example, at Ally, I presented key competitor analysis and recommendations to management, and helped plan a local event to promote children\'s literacy and education. I am eager to learn and grow in my marketing career, and to make a positive impact on the world.
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