Aakriti Khanna
Assistant Digital Marketing Manager @Astroyogi
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WORK HISTORY
Assistant Digital Marketing Manager @Astroyogi
Gurugram, IN
Driving marketing created revenue with emphasis on new user acquisition and retention (marked 32% growth)\\\\n- Manage to achieve growth in new user acquisition by 200%\\\\n- Manage and grow performance activities in PPC, demand side platforms (DSPs) and Affiliate networks\\\\n- Manage marketing budget and forecast to deliver efficient return on investment\\\\n- Manage relationships with vendors, marketing partners, and internal stakeholders\\\\n- Work closely with other digital marketing team members to ensure strategies are in line with other channels\\\\n- Test, launch and scale digital lead generation through programmatic buying\\\\n- Identify opportunity areas for growth and optimization\\\\n- Communicate learnings and insights learned through campaigns across the company\\\\n- Driving the strategy and operative management of channels like paid search, social ads, display, SEO and affiliate marketing\\\\n- Collaborate with Marketing, Product, and Tech to troubleshoot and optimize app traffic\\\\n- Manage, set up, execute and analyze a portfolio of paid media campaigns with the goal of driving cost-effective, high quality app installs while managing to a budget and KPI\\\\n- Regularly review and manage key marketing strategies with Google, Facebook, etc\\\\n- Collaborate with the team to drive App Store Optimization (ASO) organic/keyword traffic in iTunes and the Play Store. Also, manage custom banners that help drive app traffic\\\\n- Develop engaging, impactful, and relevant creative while ensuring they are digitally optimized across all relevant platforms.\\\\n- Collaborated and directed the work of outside marketing and PR agencies.\\\\n- Worked closely with the sales department to develop and execute effective promotional programs.\\\\n- Executed end to end branding promotion and interaction in partnership with Pinkvilla for Pinkvilla Style Icon Awards 2022.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration - MBA, CGPA - 3.66 ; SGPA 4th Sem - 3.95
Amity University Noida
BTech, Electrical, Electronics and Communications Engineering
ABOUT AAKRITI KHANNA
Assistant Digital Marketing Manager responsible for overseeing the digital marketing campaign of the company with illustrated experience of 5 years of work experience. Manage brand promotion and niche market advertising across digital channels. I am an extrovert who seeks experience, growth, and purpose in her growth. “Micro” detail organized when it comes to working. Love collaborative project works that produce a large impact and results. Self-trained with a huge passion for visualization and digital marketing. My area of expertise is PPC, Search Engine Optimization (SEO), Social Media Optimization (SMO). Also comfortable using tools like google adwords, facebook, clevertap, google analytics, canva, Microsoft Office etc.
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