Aakriti Agarwal
Marketing Strategist | Building Brand Awareness & Driving Demand for Global Brands | Multi-Channel and Data-Driven Marketing Expert | Top 5%ile, IIM Indore
- Role
- Head of Marketing - Us Utilities at Wipro
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Aakriti Agarwal
Growing up, I eagerly waited to watch television - not for the shows, but for the ads…
Experience
Head of Marketing - Us Utilities
Sep 2020 — Present · Gurugram, IN
Formulate & execute go-to-market strategy for Energy & Utilities sector in North America.• Undertake corporate & leadership brand building, sector positioning through paid & organic digital campaigns.• Influence large & strategic deals through targeted omni-channel campaigns to key decision makers & influencers.• Co-own leads & influence pipeline with account managers & domain experts.• Drive communication strategy through multi-media ads & direct marketing with internal & external creative agencies• Employ data-driven decision-making by analyzing campaign performance, website traffic, intent data & social listening
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