Aakash Verma
Practice Director - MarTech Advisory & Research | Everest Group | Marketing & Experience
- Role
- Practice Director at Everest Group
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Aakash Verma
Aakash is a Practice Director at Everest Group, leading the MarTech research charter within the CMO practice. He specializes in the intersection of marketing, technology, and experience transformation, with a strong focus on agentic AI, DXP, loyalty, digital commerce, CDP, and the evolving AdTech ecosystem. Aakash leads strategic conversations with global DXP leaders such as Adobe and Salesforce, as well as high-growth and niche MarTech players, helping enterprises and providers navigate disruption, differentiation, and growth in a rapidly transforming landscape. A keen learner and practitioner of Marketing & Experience, he brings 8+ years of experience spanning strategy, research & advisory, presales, consulting, and bid management. His work centers on shaping market positioning, growth strategy, and innovation roadmaps for organizations operating at the forefront of marketing transformation.
Experience
Practice Director
Jan 2026 — Present · Gurugram, IN
Trusted advisor leading research and market engagements for the MarTech charter within the Marketing & Experience (M & IX) practice. Owns end-to-end responsibility for driving commercial growth by identifying strategic opportunities and cultivating executive relationships with C-suite and senior leaders• Industry expert in MarTech and AdTech, with comprehensive coverage of the ecosystem spanning global DXP leaders such as Adobe and Salesforce to high-growth emerging platforms
Education
Guru Gobind Singh Indraprastha University
Bachelor of Technology (B.Tech.), Computer Science and Engineering
2012 — 2016
IMI Delhi
Master of Business Administration (M.B.A.), Finance and Operations
2016 — 2018
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