Aakash Kumar Singh
Growth @ Cashify | ISB | Paytm | Vedantu | FinTech | Consumer Tech | EdTech | Driving Business Impact through Data-Driven Strategies
- Role
- Growth Marketing Manager at Cashify
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Aakash Kumar Singh
Hello! I\'m Aakash, a Growth Marketing professional with a proven track record of driving…
Experience
Growth Marketing Manager
Aug 2024 — Present · Gurugram, IN
Own CRM strategy for 8M+ MAUs, delivering 5M+ daily touchpoints across Push, SMS, WhatsApp, Email, and RCS, tracking uplift using event tagging and cohort analysis.• Optimised retention campaigns to improve cost per sell order by 20%(Jan–Apr’25) through segmentation, A/B testing, channel mix tuning, and full-funnel CRM optimisation.• Launched and scaled lifecycle drop-off journeys for abandoned cart & payments to drive uplift in eStore purchases.• Delivered record PDP visits via targeted remarketing campaigns and high-intent user cohorts.• Designed cross-channel CRM flows to deliver seamless omni-channel experience.• Implemented Universal Control Group (UCG) in WebEngage to accurately track incremental impact, reactivate dormant users through personalised incentives.• Conducting daily funnel deep-dives, collaborating with Product, Tech, CS, Design, and Analytics teams to identify growth opportunities
Education
Hill Top School, Jamshedpur
Indian School Certificate
ICAT Design & Media College
BSc. Digital Media
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