Aakash Kumar Singh
Digital Marketing Lead
- Role
- Digital Marketing Team Lead at Cognizant
- Location
- Faridabad, IN
- LinkedIn followers
- 500 followers
About Aakash Kumar Singh
Data-driven Digital Marketing Strategist with 10+ years of experience specializing in paid & organic marketing. Drives traffic and boosts audience engagement using Google Ads platform as well as social media. Google AdWords Search Engine Marketing SEO Social Media Marketing Video Marketing Testing & Optimization
Experience
Digital Marketing Team Lead
Jun 2018 — Present · Gurugram, IN
Led a team of digital marketing specialists, managing diverse Google Ads campaigns to drive exceptional client ROI.Developed and implemented full-funnel ad strategies aligned with business objectives to drive growth and maximize ROI.Achieved standout results, including a 26.83 ROAS for an Amusement Park client, while maintaining the CPA performance.Utilized deep keyword research, audience segmentation, & A/B testing to continuously optimize ad creatives and targeting.Oversaw in monthly ad spend, collaborating with Google India processes to ensure efficiency and scalability.Delivered actionable performance insights through detailed reporting, influencing strategic marketing decisions.Trained & mentored team members, fostering expertise in campaign management, client communication & data-driven decision-making.
Education
Dav Centenary College - India
Bachelor's degree, Computer Science
B.P. Senior Secondry School
12th, Physics, Chemistry & Maths
2007 — 2008
Urmila Public Senior Secondry School
10th
2005 — 2006
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