Aakash Gala

About Aakash Gala

I come from a Agency as well as Corporate background with 8 years of experience in marketing - Digital as well as Traditional, my biggest strengths are brand management, performance marketing, PR and events. I also specialize in building strategies that connect audiences with brands and drive measurable results.At TIH, I lead marketing across digital platforms - from brand positioning and social media strategy to event marketing and content creation. My role spans paid media campaigns, SEO, Newsletters, blogs, and multi-channel content, ensuring a consistent brand identity that aligns with business goals.In a similar role at Celerity Supply Chain Tribe, I elevated digital performance through SEO optimization, website management, and content-led engagement strategies.Recognized for adaptability, creativity, and results-driven timely execution at various roles in industries like IoT, AI, Supply Chain, Consumer Goods, Real Estate, Healthcare and Hospitality.Key Skills: Digital Marketing | Brand Management | Event Marketing | Paid Media | Content Strategy | SEO | Social Media | MarComms

Experience

1. Senior Marketing Communications Executive

   TIH | IIT Bombay

   Oct 2023 — Present · Mumbai, IN

   Owned and executed multi-channel marketing strategies, aligning campaigns with organizational growth goals and overseeing all aspects of content and brand communications- Independently managed social media calendars and crafted original posts - driving a 202% organic YoY growth on LinkedIn, significantly boosting brand visibility and engagement- Led digital ad campaigns across Google, LinkedIn, and Meta, achieving standout performance: avg. Google Ads CPC of INR 1.92 with 1.77% CTR, LinkedIn Ad CTR of 1.15% and CPC of INR 43.5, and Meta Ads CPC of INR 2.69 with 2.14% CTR - delivering high-quality leads efficiently- Conceptualized and delivered marketing collateral - newsletters, blogs, emails, press releases, and brochures - collaborating with program, tech, and business development teams for maximum impact- Directed 17+ events, conferences, and workshops in Mumbai, Delhi, Chennai and Bangalore, optimizing event branding for consistent audience engagement- Supervised digital marketing activities including SEO, SEM, and email campaigns, resulting in an average email open rate of 10.38% and click rate of 0.43% and improved campaign reach- Conducted market research and competitive benchmarking to identify new business opportunities, feeding insights into campaign design- Ensured consistent branding across social media, internal, and external communications. Collaborated with vendors to execute event branding and corporate gifting initiatives- Managed agency relationships and mentored interns, ensuring timely, high-quality deliverables in line with strategic objectives.

Education

• Somaiya Vidyavihar University

  Bachelor of Mass Media, Advertising

  2015 — 2018

• IIDE - The Digital School

  Digital Marketing, Digital Communication and Media/Multimedia

  2018 — 2019

• Somaiya Vidyavihar University

  Master of Arts - MA, Entertainment, Media and Advertising

  2019 — 2021

• Amulakh Amichand International School

  Secondary School Certificate, High School/Secondary Diplomas and Certificates