Aakash Upadhyaya

About Aakash Upadhyaya

I am a marketing leader with over a decade of experience building brands, scaling customer acquisition, and driving revenue through integrated, data-led strategies.Currently serving as CMO at SunCrypto, I lead brand, growth, and demand generation initiatives in a fast-evolving digital environment—shaping market positioning, strengthening trust, and creating high-impact marketing programs across performance, content, partnerships, and community ecosystems.My approach combines strong creative direction with funnel optimisation and performance marketing, enabling campaigns that not only tell compelling stories but deliver measurable business outcomes. From go-to-market strategy and influencer collaborations to lifecycle marketing and revenue acceleration, I focus on building scalable systems that support long-term growth.I thrive in dynamic industries where marketing must move at the speed of change—balancing strategy, execution, and innovation to create meaningful brand and business impact. My experience spans high-growth startups, creative-led businesses, and regulated digital platforms.Open to conversations around marketing leadership, growth strategy, and building brands that drive real value.

Experience

1. Chief Marketing Officer

   Suncrypto

   Jan 2025 — Present · Jaipur, IN

   I lead SunCrypto’s marketing function across brand, growth, and customer acquisition in one of the fastest-evolving digital sectors.My focus has been to build a trusted, high-visibility platform while creating scalable growth engines that combine performance marketing, content ecosystems, and community-led engagement. This has meant rethinking how brand and demand generation work together in a category where credibility and education are as critical as conversion.At SunCrypto, I’ve worked closely with leadership, product, and external partners to:• Scale organic acquisition through SEO, content, and search visibility• Launch integrated campaigns across digital, influencer, and experiential channels• Build structured collaboration programs with creators and KOLs to drive awareness and trust• Optimise marketing investments using funnel insights and performance data• Strengthen brand identity and consistency across all customer touchpoints• Execute events and community initiatives to deepen engagement beyond the platform• Operating within the financial services and digital assets space, focused on building trust-led growth in an emerging category.The role continues to be about balancing agility with long-term brand building—adapting quickly to market shifts while creating a sustainable growth framework.

Education

• The ICFAI University, Dehradun

  Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering

• St. Edmund's School

  12th Standard, Science, Mathematics and Economics

• St. Anselm's Pink City Sr. Sec. School

  10th Standard, Science, Mathematics and Economics