Aakash Shekhar
Trading & Optimization || Programmatic advertising || Retail Media || DSP, Display & Search Advertising || E-commerce Digital Strategist || Channel Specialist
- Role
- Media Consultant at Target
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Aakash Shekhar
With over 7 years of experience in the digital and social media landscape, I specialize…
Experience
Media Consultant
Feb 2024 — Present · Bengaluru, IN
I support with Target\'s programmatic Trading Team to help meet the needs of Brand Category Marketing and Target Media Network businesses.• Focused in media planning, complete campaign setup, optimization and reporting, upscaling and incremental opportunities for clients accounts. Provide optimization strategies holistically across campaign channels such as display, mobile, video, search, social; considering creative and audience tactics.• Experienced working on DV360, Google Ad Manager(GAM), The TradeDesk(TTD), Campaign Manager (CM), Pinterest, Meta, Snapchat, Kenshoo, 4C Insights, DOMO, 3P tools - DoubleVerify(DV) and Kiosk
Education
Atria Institute of Technology
MBA - Master of Business Administration, Marketing and Human Resource
2016 — 2018
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