Aakash Saini

Zonal Marketing Manager - North @Dhfl Pramerica Life Insurance

Chandigarh, IN

Sales support programmes : Supporting the sales channel in generating new business through:Events and promotions: Helping, planning and executing relevant sales promotions to generate awareness on DHFL Pramerica brand and its products among target audience and create a base of qualified leads.Sourcing right candidates as agents through recruitment activities.Engaging with corporate partners and developing share of mind among partner sales team and support them with customer acquisitionsIncreasing visibility of the brand at branches and selected locations 2. Communication: Executing the communication plan for DHFL Pramerica, involving:Landscape Scan: Helping scanning the competitive landscape and relevant target audience, sales pitch and communication material being used by competition.Advertising: developing and executing the economical and innovative regional advertising initiatives, and media plan that is appropriate and relevant to the target audience and sales channels of the company.R&R Support : communicating and motivating business team and channel partners to qualify for various R&R programs time to time. Helping sales promotion team for execution of R&R programs. BrandingMaintaining visibility of branches and managing marketing material inventory for branches and channel partners.Providing need-based inputs for Business Development assignments within a cultural and regional context.

Chitkara University

MBA

Institute of Engineering & Technology Bhaddal

B.Tech