Aakash Kothari

Account Lead - Avod & Content Integration @aha

Noida, IN

Develop and implement campaigns to increase brand awareness and consideration for the OTT.• Build and maintain relationships with external stakeholders, including media agencies, creative partners, influencers, and industry organizations. • Explore collaboration opportunities, negotiate partnerships, and leverage industry connections to amplify marketing efforts.• Manage all aspects of ATL and BTL marketing activities, including media planning, creative development, and execution. • Coordinate closely with content creators, product managers, and sales teams to align marketing strategies with overall business goals.• Monitor and analyze market trends, competitive landscape, and consumer insights to refine marketing. • Plan and execute BTL activities such as events, sponsorships, partnerships, and promotional campaigns to engage the target audience.• Collaborate on product launches, new content releases, and platform updates to create impactful marketing campaigns. • Evaluate and negotiate contracts with media agencies, publishers, and advertising platforms to optimize budget utilization.• Track and analyze the performance of marketing campaigns using key performance indicators (KPIs) and analytics tools • Utilize insights to optimize future campaigns, identify areas for improvement, and drive continuous improvement in marketing efforts • Conduct regular market research and competitor analysis to identify new opportunities and innovative marketing strategies

Institute of Technology and Management, 60 Chakrata Road,Dehradun

BCA

Doon Business School Dehradun

Post Graduation Diploma in Management