Aakash Gupta

About Aakash Gupta

I want to learn new technologies while creating or contributing to something which has the potential to millions of lives. I am a quick learner and love playing with data while gathering meaningful insights to help people achieve their full potential. During my past 2 years, I have worked in the Analytics and Consulting industry, ultimately gaining experience in Modelling and Regression, Statistics, ROI measurement, Targeting, Segmentation etc. using various really cool software and tools like R, SAS, Python, SQL and Spark.

Experience

1. Senior Manager

   American Express

   Feb 2021 — Present · Gurgaon, IN

   Impression Optimization ModuleCreated and Manage Impression Optimization (IO) Module to be used with Arbitration in Real-Time•Created the IO module which uses business rules to optimize for over exposure of top performing offers by the recommender algorithm. These rules are calculated using offline simulations and then put in production.•IO module is currently being used in coordination with the arbitration system in Real-Time leading to improvement in channel efficiency by 10%.•Launched multiple variations of the IO module to fit business needs.•Currently working on IO 2.0 to personalize at individual customer and offer level in Real-Time.Profitability Inputs in Arbitration EngineManaged multiple input pipelines used in the Arbitration Engine•Managed input of scores coming from hundreds of models managed by dozens teams stored across multiple systems into the arbitration engine.•These scores are then used for arbitrating revenue generating content leading to incremental revenue of $1 Billion.•Worked in coordination with multiple teams across different verticals and time-zones to create automated pipelines and make sure correct models are used for each offer.•Reduced lead time in updating model scores usen in production from a sprint (2 weeks) to within 24 hours. •Managed partner communications and queries.Auto Retrain Models analysis for Governance compliance Auto Retrain Models Root Cause analysis•Analysed existing auto-retraining models, identified cases with abnormal results and performed Root Cause Analysis (RCA) to identify reasons.•Created SOP recommendations for doing RCA for future anomalies to be used across the organization.Outcome Analysis and Leadership UpdatesOutcome Analysis•Performed Outcome analysis in conjunction with multiple teams to identify improvement opportunities in existing systems across channels•Presented key findings to leadership team which were then used for creating future channel marketing strategies.

Education

• Indian Institute of Technology, Kharagpur

  Bachelor of Technology (B.Tech.), Mechanical Engineering

  2010 — 2014

• Indian Institute of Technology, Kharagpur

  Master of Technology (M.Tech.), Manufacturing Engineering

  2014 — 2015

• Maharishi Vidya Mandir, Ratanpur, Bhopal

  All India Senior School Certificate Examination, PCM

  2009 — 2010

• Maharishi Vidya Mandir, Ratanpur, Bhopal

  All India Secondary School Examination(Class 10)

  2007 — 2008

Skills

• Cluster
• Data Modeling
• Sql
• Linux
• Research
• Sas Base
• Data Ana
• Microsoft Sql Server
• Spark
• Sas Programming
• Machine Learning
• Data Mining
• Word
• Statistical Data Analysis
• Regression Analysis
• Pyspark
• Solidworks
• Matlab
• Autocad
• Powerpoint
• Teaching
• Big Data Analytics
• Amazon Redshift
• Business Intelligence
• Python
• Teamwork
• Logistic Regression
• Algorithms
• R
• Windows
• Mathematics
• Excel
• Team Leadership
• Data Analysis
• C
• Microsoft Office