Aakash Gupta
Digital Content SME at Highspring supporting GOOGLE / UI UX designer / Communication Designer / Content Management / Knowledge Management / Web Publisher
- Role
- Digital Content Sme at Highspring
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Aakash Gupta
Highly specialized Digital Content Publisher SME with 4.5+ years of experience in global web content publishing, digital marketing, and UI/UX design. Expert in Adobe Experience Manager (AEM 6.4 & 6.5) and SEO, delivering high-engagement promotional content for Google Play Store internationally. Adept at workflow optimization, live page creation, and cross-functional concoles, Content Management, CMS, Content Fragment, Experience Fragment, Workflows, Template creation,SEO, Website management, Web production, Quality Assurance and Testing.Skilled in Figma, Adobe Creative suite, Photoshop, Adobe XD, Canva, Animaker, Wireframing, Prototyping, Invision.
Experience
Digital Content Sme
Aug 2023 — Present · Gurugram, IN
Google Play Store• Drive Google Play Store engagement by managing the end-to-end publishing of daily/weekly liveops banners, custom collections, and promotional content for top-tier global apps. • Coordinate content launches across international markets, collaborating with merchandising, development, and cross-functional teams to align content with key business objectives. • Authored and edited long/short-form promotional copy and contributed to SEO-driven strategies to maximize app visibility and user acquisition. • Execute rigorous Quality Assurance (QA) checks, optimized publishing workflows, and utilized Asana for project management and task tracking across a global portfolio. • Spearhead the execution of complex Regional and International Campaigns. • Research new and trending games, apps, as well as test apps/games for quality. • Operationally support data analysis by collating relevant metrics and creating reports. • Support operational communications between the merchandising team and external parties (developers, agencies, etc.).
Education
Galgotias University
Bachelor of Technology - BTech, Computer Science
2017 — 2021
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