Aakash
Senior Campaign Analysis @BMO
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WORK HISTORY
Senior Campaign Analysis @BMO
Toronto, ON, CA
EDUCATION
National Institute of Technology Kurukshetra
Master of Computer Applications (MCA), Computer Science
Delhi University
Bachelor of Science (BSc), Computer Science
ABOUT AAKASH
Top Mate link : https://topmate.io/aakash_aakash10/Analytics Professional with 7 years of hands-on experience in leading customer insights and marketing analytics in various business verticals (Retail, Finance, Events and Product). Proficient in data mining, data analysis and creating intuitive data visualizations. Adept at conceptualizing solutions that align advanced analytics with business strategies to meet client objectives. Expertise in creating business driven insights and developing new business solutions.Solutions: Campaign Targeting & Measurement, Customer Strategy, Funnel Analysis, Debudding, Segmentation, Category Management, Assortment Planning, Promotions Evaluation, Event Management, Reporting, Descriptive and Predictive AnalyticsLanguages and Platforms: Tableau, Microsoft Power BI, SQL, Python, Big data frameworks (PySpark and Hive), Advanced Excel and VBA, Google Cloud Platform (GCP), Big QuerySoft Skills: Storytelling, Presentation Skills, Stakeholder Management, Project Management, and Strategic mindset that focuses on problem-solving tasks and maintaining priorities on strict timelines. A knack for attention to detail and eagerness to unleash the power of data-driven insights.Expertise:• Expertise in insights generation from consumer data to guide stakeholders in delivering analytical solutions and business strategies.• Proficient in Design & Development of end-to-end Business Intelligence Solutions.• Led multiple teams in cross-functional business segments for collaboration between offshore and market counterparts to understand client positioning in the industry and identify focus areas for growth by building data-intensive solutions.• Grow client relationships by contributing towards offerings with domain expertise in Customer & Assortment Analytics, Pricing and Promotions & Customer Analytics.• Experience in performing ETL transformations and creating automated jobs for transforming and loading structured data in the data warehouse. • Worked closely with marketing counterparts and stakeholders to understand the business process, identified process specifications, and developed Business Requirement Documents.
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