Aakanksha Yadav

About Aakanksha Yadav

I’ve spent nearly two decades (19 years) in marketing across leading sectors like consumer goods to durables to financial services. I have taken up diverse roles which include P&L ownership, trade marketing, brand management, growth marketing, Digital marketing etc I have spent the last 10 years in core banking with two powerhouses that are leading the digital transformation for this sector. As head of product marketing, I have been deeply involved in understanding the evolving digital behaviours and how we can deliver hyper personalised solutions to the customer at the right time. I have also been leading large teams of senior marketing professionals and nurturing talent within the organization.My approach has always been to create long term brands that keep consumer needs at the heart of everything. This I believe, will come only when marketeers understand core insights, analyse data to accurately determine the behaviours as well as understand the right triggers and barriers. In this age of digital, it is extremely important to understand product discovery journeys and be able to create a consistent experience at all stages of the customer lifecycle.

Experience

1. Senior Vice President Marketing

   IDFC FIRST Bank

   Jul 2022 — Present · Mumbai, IN

Education

• Symbiosis Institute of Management Studies

  Master of Business Administration (M.B.A.), Marketing

  2004 — 2006